Terms of service
Last updated: September 2026
Welcome to Sassy Smile.
These Terms of Service (“Terms”) govern your use of our website and your purchase and use of products available through Sassy Smile.
By accessing our website, placing an order, or using our services, you agree to these Terms. Please read them carefully before making a purchase.
Nothing in these Terms limits or excludes any rights you have under applicable consumer law.
1. OUR ONLINE STORE
Our store is hosted by Shopify, which provides the ecommerce platform that allows us to offer our products and services to you.
You may use our website only for lawful purposes.
You must not use our website, products, content, or services in any way that violates applicable laws or infringes the rights of Sassy Smile or any third party.
We reserve the right to refuse service where reasonably necessary, including in cases of suspected fraud, abuse, unlawful activity, or violation of these Terms.
2. ELIGIBILITY
By placing an order, you confirm that you are legally capable of entering into a binding contract or have any consent required under applicable law.
Certain Sassy Smile products may not be appropriate for children. Any age recommendations, warnings, or usage restrictions displayed on the product, packaging, instructions, or website should be followed.
3. PRODUCTS
We make reasonable efforts to display our products, colours, designs, dimensions, packaging, and other characteristics accurately.
However, colours and appearance may vary slightly depending on your screen, device, lighting, manufacturing tolerances, or product photography.
Product packaging may occasionally be updated or changed without affecting the essential characteristics of the product.
We reserve the right to modify or discontinue products and to limit quantities available for purchase, subject to applicable law.
4. TOOTH GEM KITS & PRODUCT USE
Sassy Smile products must be used only as intended and in accordance with the instructions, warnings, and guidance supplied with the product.
Before using a product, customers are responsible for reading and following the accompanying instructions.
Do not intentionally swallow gems, tools, adhesive, or other components.
Products should not be used contrary to their instructions or warnings.
If you experience unexpected pain, irritation, sensitivity, an allergic reaction, or another adverse effect, discontinue use and seek appropriate professional advice where necessary.
Sassy Smile products and website content are not intended to diagnose, treat, cure, or prevent any medical or dental condition, and information provided by Sassy Smile is not a substitute for professional dental or medical advice.
Nothing in these Terms excludes or limits liability where doing so would be unlawful.
5. PRICES
Prices are displayed in the currency indicated on our website.
We may change prices at any time, but price changes will not affect orders already accepted by us unless required to correct an obvious error and permitted by applicable law.
Any applicable taxes, duties, delivery charges, or other fees will be displayed or communicated where required before you complete your purchase.
6. ORDERS
Submitting an order does not necessarily mean that we have accepted it.
After you place an order, you may receive an acknowledgement confirming that we have received your order.
We reserve the right to reject or cancel an order where reasonably necessary, including where:
- A product is unavailable;
- Payment cannot be authorised;
- The information provided is incomplete or incorrect;
- We identify an obvious pricing or product-information error;
- We reasonably suspect fraudulent or unauthorised activity; or
- We are legally unable to fulfil the order.
If we cancel an order after payment has been taken, we will refund the applicable amount to the original payment method.
7. BILLING AND ACCOUNT INFORMATION
You agree to provide current, complete, and accurate information when placing an order.
You are responsible for ensuring that your billing, shipping, contact, and payment information is correct.
We are not responsible for delivery problems caused by incorrect information supplied by you, except to the extent responsibility cannot legally be excluded.
Please contact us as quickly as possible if you notice an error in your order information.
8. PAYMENT
Payment must be successfully authorised before an order can be processed.
Payments may be handled by third-party payment processors. Their own terms and privacy practices may apply to their services.
We do not necessarily receive or store your complete payment-card information.
9. SHIPPING & DELIVERY
Delivery estimates shown on our website are estimates unless expressly stated otherwise.
Delivery times may be affected by circumstances outside our reasonable control.
Customers are responsible for providing a complete and accurate delivery address.
Additional information concerning delivery, shipping charges and destinations can be found in our Shipping Policy.
Nothing in this section affects your statutory rights concerning delivery.
10. CANCELLATIONS, RETURNS & REFUNDS
Your ability to cancel an order, return a product, or receive a refund is governed by our Return & Refund Policy and applicable consumer law.
Where applicable, UK consumers purchasing online may have statutory cancellation rights.
Certain goods may be exempt from change-of-mind cancellation rights in circumstances permitted by law, including certain sealed goods where applicable hygiene or health-protection requirements are satisfied.
Nothing in our Return & Refund Policy or these Terms affects your statutory rights regarding faulty, damaged, misdescribed, or incorrectly supplied goods.
11. PROMOTIONS, DISCOUNTS & GIFTS
From time to time, Sassy Smile may offer discount codes, promotional offers, giveaways, or complimentary gifts.
Additional terms may apply to individual promotions.
Unless otherwise stated:
- Promotional codes cannot be exchanged for cash;
- Only one promotional code may be used per order;
- Promotions cannot be applied retrospectively;
- Promotional offers may have an expiry date or availability limit; and
- Free gifts are subject to availability.
We reserve the right to cancel or refuse a promotion where we reasonably believe it has been obtained through fraud, manipulation, technical error, or abuse.
Your statutory rights remain unaffected.
12. INTELLECTUAL PROPERTY
All content made available through Sassy Smile—including our brand name, logos, mascot artwork, product names, collection names, graphics, photographs, videos, designs, website copy, packaging, visual assets, and other original content—is owned by or licensed to Sassy Smile unless otherwise stated.
Such content is protected by applicable intellectual-property laws.
You may not reproduce, copy, distribute, sell, modify, republish, commercially exploit, or create derivative works from our protected content without our prior written permission, except where permitted by law.
Purchasing a Sassy Smile product does not transfer ownership of our intellectual property to you.
13. REVIEWS & USER CONTENT
If you submit a review, photograph, video, comment, feedback, or other content to us, you confirm that you have the right to provide that content.
Where you expressly permit us to repost or use user-generated content, you grant us the permissions communicated to you at that time.
You must not submit content that is unlawful, fraudulent, defamatory, infringing, threatening, or otherwise violates the rights of another person.
We reserve the right to remove content from our own platforms where reasonably necessary.
14. THIRD-PARTY SERVICES & LINKS
Our website may contain links to or integrations with third-party websites and services.
We are not responsible for third-party websites, products, services, content, availability, or privacy practices.
Your use of third-party services may be governed by separate terms between you and that provider.
15. PROHIBITED USES
You must not use our website or services to:
- Commit or facilitate unlawful or fraudulent activity;
- Violate intellectual-property or other legal rights;
- Transmit malicious code or interfere with website security;
- Attempt unauthorised access to our systems or another person’s information;
- Scrape or commercially exploit our website in an unauthorised manner;
- Submit deliberately false or misleading information; or
- Abuse promotions, refunds, chargebacks, or customer-service processes.
We may restrict access to our services where reasonably necessary in response to such activity.
16. DISCLAIMER
We aim to ensure that information on our website is accurate and up to date, but minor errors or omissions may occasionally occur.
Any general educational or informational content provided by Sassy Smile regarding tooth gems, application, appearance, or aftercare is provided for general information and does not constitute professional medical or dental advice.
Products should always be used according to their supplied instructions.
17. LIABILITY
Nothing in these Terms excludes or limits liability that cannot legally be excluded or limited, including applicable liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or your statutory consumer rights.
Subject to applicable law, Sassy Smile is not responsible for losses that were not reasonably foreseeable when the contract was formed or losses resulting from misuse of a product contrary to its supplied instructions.
If you are purchasing as a consumer, these Terms do not affect the legal protections available to you under applicable consumer law.
18. PRIVACY
Your personal information is handled in accordance with our Privacy Policy.
Please review that policy for information about what personal information we collect, why we process it, and your privacy rights.
19. CHANGES TO THESE TERMS
We may update these Terms from time to time to reflect changes to our business, website, products, services, or legal requirements.
The version applicable to your purchase will generally be the version in effect when your order is placed, except where applicable law requires otherwise.
The latest version will be available on our website with the updated date displayed above.
20. GOVERNING LAW
These Terms are governed by the laws applicable to Kelly Creator Lab LTD, trading as Sassy Smile , without depriving consumers of mandatory protections available under the laws of the country in which they live where those protections apply.
If you are a UK consumer, you may have rights to bring proceedings in the courts applicable to the part of the UK in which you live.
21. CONTACT US
Questions about these Terms or your Sassy Smile order can be sent to:
hello@sassysmile.co.uk